While the original logo speaks to the history of Concannon's and how long it has been apart of the community, it includes outdated elements like an intricate border and script type that is hard to read at a small scale. The updates made showcase the family-friendly business that they are through bright colors and inviting donut characters. This redesign also speaks to their baking practices and community-known donuts through the icing-like line work and textures. Additionally, a coordinating digital menu and to-go cup designs were created to develop brand consistency.