Welcome Back Campaign
Adobe Illustrator + Adobe Photoshop
Back to school season can be stressful for some students but, we wanted them to feel celebrated to inspire excitement and joy of a fresh start. This campaign embraces the vintage collegiate vibe with classic pennants that are known to showcase school spirit. With an inviting message, bright colors, and bold type, this campaign invites students back to campus with a fun store promotion.
Initial Vision:
The initial vision went a completely different direction but it was important in the process to land on the final design. We leaned more on the phrase, "Back in the Groove" to speak to students that are in the state of mind of reorganizing their life to the school routine after the freedom of summer. We received feedback that they wanted a more school spirit approach, so we took this core value of celebrating a fresh start and changed design direction.
Final Design:
Design In Situ:
