The goal of the Cozy Up campaign is to promote new flannel pants as well as increase sales of long sleeve t-shirts with the promoted discount. To work with all of Slingshot's college/university partners, a neutral color palette was chosen to work in all campus store environments as well as communicate a cozy, warm feeling during the winter season.

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This campaign was elevated by providing store managers with printed files to put together matching 3D trees to add to their store displays. These were created to make the whole space feel cohesive with the campaign signage and capture the attention of customers.